Ownership & Production.

Main production companies of films include Walt Disney, Sony and Time Warner. However Sony and Time Warner are both conglomerate whereas Walt Disney is a stand alone company. The larger the company the more money it will be able to put into the film, such as special effects and well known actors, this will attract more viewers as it will be more fun and exciting to watch. This would effect the posters as famous actors usually have a more profound image of them on the poster. Smaller more independent films can't include these things so wont look as attractive to a potential audience. It is important for films to include conglomerates as it is very risky as they are so expensive to make and the income from them depends entirely on ticket and DVD sales. Unlike food and drink if someone likes your product you can't withdraw it. ASA include a code of practise which they enforce for all advertisements to follow. Not to show images that are deemed inappropriate or offensive. Make sure that the advertisement is displayed in the appropriate place, time or channel in order to prevent children from seeing things that they are not supposed to witness. If anyone takes offence or finds a particular advert inappropriate they can file a complaint. ASA then investigate this advert and if the complaint is legit they have to withdraw that advert.