Teaser poster research.

Colour scheme
This teaser poster follows the general colour scheme which you would expect of the horror genre. It includes red text which connotes things such as blood and death, which we associate with being apart of the film. The text is this colour in order to make the important information stand out to us as we think of these connotations of blood and death. Also the colour white is contrasted to the black background, this makes the mask stand out of the poster and creates a sinister image.
Image analysis 
The image is a well known mask probably the most well known to this specific genre, so immediately the audience can tell what the film is, and draw their attention to the poster in order to get further information. Also the chin is in the shape of a knife which adds to how sinister the image looks and links to the horror genre as it connotes murder and torture.

Text

There is a lack of text in order to tease the audience, but there is enough in order to keep them interested. There is a slogan at the top of the page that will create different ideas of what the film will include in their mind. The title of the film is in large text in order to make this stand out to the audience. The 4 is in red in order to separate it from the rest of the text this is to clearly highlight to the audience it is the next film in the series.

How I will conduct my research.
I will study existing printed media texts that are relevant to the horror genre. I will get a wide variety of texts in order to determine which I will produce myself. In the existing products I will look for current trends and what each one needs to include. I will also look at other products similar to mine but of another genre to identify differences between the two.

Narrowing the target audience.
The audience that the horror genre would  most likely target  would be people of the ages of 15-25 years old. These people are more likely to enjoy the thrill and anticipation that this genre provides. So this is the audience I will target my printed media texts towards.

Target audience
 For my media products I am thinking of doing a horror genre, the target audience would be teenagers up to any age who enjoy this type of film. Whereas if I did a game cover the target audience would generally be up to the age of 40 who once again enjoy the genre of horror.

Initial thoughts
For my media product i am thinking about doing several different printed texts on a movie that i will make up myself. For this movie i am thinking of doing a  teaser poster,theatrical  poster, a DVD cover and a game cover linked to this film. I will select three of these once i have decided which are the best to do.